When new paper clips are created, it is a truly wonderful thing.
Can you imagine how excited the Pilgrims would have been with plastic 5 gallon buckets?! They are a truly universal, reusable tool that is hard to live without in modern construction and gardening times. Then imagine if they had had clear plastic tarps for see thru shelter and greenhouse cover!! And what if they had had some PVC tubing which they could have used to make Quonset hut frames and a few other "niceties" of modern life. With three, simple, plastic, reusable products, the clever ones would have had everything for a Green House on the cheap AND they could have done hydroponics and indoor plumbing too!!
Unfortunately, in a commercial environment, when new Paper Clips come into being, there is an equal and offsetting level of Destruction that must transpire to replace an entire Marketplace. It can be a queasy proposition no matter how beautiful the brochures were for space bound paper clips back then.
Most times, new paper clips come out of thin air. More often than not actually.
It's quite rare for a new Paper Clip to have been sitting in plain view for 40 to 50 years, but that seems to be exactly what you'll find here.
The Opportunity to have stopped a wonky market re-birth in the 1980s was real. It was missed.
The Opportunity to undercut a new, dark market rising in the 1990s was real. It was missed.
The Opportunity to destroy emergent Market Leaders soiled with past bad habits has existed for the past few Decades. It has been missed too.
Why have so many opportunities to turn a world green been overlooked or gone unfulfilled as if unforeseen?